LONDON's CALLING by FACTORY311 & NINETEEN74
magine the scene: itâs the year 2222, centuries into the future. Vogue doesnât exist, neither does Armani, London is war-torn as an army of fashion creatives move forward to make a new mark on the world. âThe Next Generationâ if you will, the breed of unknown talent set for the future, the ones to watch for in years to come.
Such was the concept behind London âs Calling, a project set up by professional networking site Nineteen74.comâs founder Raoul Keil in collaboration with creative agency Factory 311âs Nicholas Hardy.
Designed to bring together some of the hottest young talent around, the result was a team made up of Nineteen74.com ever-growing membership base not only from London, but across the globe; among them a French photographer, a German model, an Israeli designer, and of course a South African-based magazine. Evidence, if ever it was needed, of the internetâs reach.
In total some 40 people were involved one way or another in the making of this single dynamic image. âThe aim was to have an all-encompassing troop, we considered everybody necessary to make this work, from the hairstylist through to the journalist,â says Keil.
The shoot itself took place at Spring Studios in London , with photographer Fabrice Lachant, stylist Semra Haksever and make-up artist Steven Canavan at the creative helm. From models poised to look as if they were moving, to the masterpiece sketches inspired by old war images and âa kind of fantasy landâ, it was the innovative genius of 311's creative director Pierre Doucin and the beauty of computer generation that brought the whole thing together.
Say hello to Nineteen74.comâs fashion soldiers of the future; itâs a revolution in the making.
SchΓΆn! Magazine ...created by the energy of Nineteen74.com
NINTEEN74.COM has seized a moment; weâve simply compiled an array of ideas and talent into a truly magnificent online publication. Thereâs no denying that SchÃ¶n! will force you through a deep magical rapture, while arousing your senses like an optical rollercoaster. Throughout this journey be prepared for some creative whiplash that will really blow your mind away.
Our very first issue is packed with super-fabulous fashion spreads from all over the world. We want to project the creative talent and aesthetic styles from little stars and unrecognised places.
This feature also plays on the theme and notion of âSexyâ and what it means to us. They say itâs a physical or an emotional trait thatâs neither pretty nor ugly, but it can represent oneâs style; maybe itâs something that we canât perceive such as oneâs attitude, confidence or passion. However, just like SchÃ¶n!, sexy can be described as âless is moreâ and if it were to be depicted through pictures, this is what it would look likeâ¦
Raoul Keil nineteen74.com
animation by Dean Warner divertedlight.com
music by DJ Trax djtrax.wordpress.com