Justin Hustlin is a lifestyle inspired limited edition clothing label created for individuals in the pursuit of excellence. The label is a representation of this journey and conveys a strong positive mental attitude of being all you can be in life.

The inspiration behind the label stems from this way of thinking, to which an entire conceptual 2D ‘Justin Hustlin' world has been created, complete with unique and colourful characters with their own individual backgrounds and storylines each representing various aspects of this journey.

These conceptual characters and designs are spread out across a handful of limited edition clothing, consisting of printed tee shirts and printed hoodies with attention paid to the smallest detail ranging from inside labels to the packaging of each individual garment.

AWARDS/PRESS

Drapers, Fashion Capital