I like to think I'm promoting elegance and beauty in a postive way in a world full of statements that are about counter culture.
Each piece has a purpose, a place and a setting which when seen as a collection tells a story about the wearer.
There's something very harmonious yet striking about each collection I create. It's a return of sorts to a particular kind of girl who still exists - who likes to dress for an occasion, who likes to dress for herself. Who makes a statement simply because she wears an outfit rather than it wearing her.
It's a return to an old-fashioned way of thinking about fashion - and I believe that is why it is well-loved and still rings true.